The Influencer Who Tried to Destroy Me

Three years ago, I converted my storefront into a fast-food place selling boxed lunches, serving the construction workers across the street.

I'd worked sites before—knew exactly how hard they had it. I'd also choked down my share of overpriced, garbage-quality lunches from vendors who didn't give a damn.

So I renovated the place to code and set my price at a flat $8. Fifteen different dishes every day, unlimited rice refills.

Business exploded. Workers started coming from sites miles away.